Project Brief
This was a University photography project done by Carol Sedrak as the photographer and Nour El-Nady as the model. The goal of this project was to create a photo advertisement for Nescafé - Gold Instant Coffee, on a low budget. Our vision was to create a simple yet appealing picture, while maintaining the identity of the brand.
Initial research was made to understand their style on previous campaigns in order to create a campaign that they would relate to. The Equipment used were a backdrop, Nescafe Gold jar, Nescafe cup, one soft box, a camera and Adobe Photoshop program.
BTS (behind the scenes)
These are some of the unedited photos, showing our process and how we reached the final result.
Experimenting with the background, we went with the plain black one.
Experimenting with the lighting position and intensity
Experimenting with the lighting position and the background colour for optimum results
Final Campaign Result
Thank you!
